Works by Borgerson, Janet (exact spelling)

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  1. Ethical Issues of Global Marketing: Avoiding Bad Faith in Visual Representation.Janet Borgerson & Jonathan Schroeder - 2002 - European Journal of Marketing 36 (5/6):570-594.
    This paper examines visual representation from a distinctive, interdisciplinary perspective that draws on ethics, visual studies and critical race theory. Suggests ways to clarify complex issues of representational ethics in marketing communications and marketing representations, suggesting an analysis that makes identity creation central to societal marketing concerns. Analyzes representations of the exotic Other in disparate marketing campaigns, drawing upon tourist promotions, advertisements, and mundane objects in material culture. Moreover, music is an important force in marketing communication: visual representations in music (...)
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  2. Witnessing and Organization: Existential Phenomenological Reflections on Intersubjectivity.Janet Borgerson - 2010 - Philosophy Today 54 (1):78-87.
    This article draws in particular on existential-phenomenological notions of “witnessing.” Witnessing, often conceived in the context of testimony, obviously involves epistemological concerns, such as how we come to know through the experiences and reports of others. I shall argue, however, that witnessing as a mode of intersubjectivity offers understandings that involve questions about how people come to be. More specifically, I want to consider the positive potential of “witnessing” to disrupt intersubjective completeness or closure, particularly as this relates to work (...)
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  3. Addressing the 'Global Basic Structure' in the Ethics of International Health Research Involving Human Subjects.Janet Borgerson - 2005 - Journal of Philosophical Research 30 (9999):235-249.
    The context of international health research involving human subjects, and this should appear obvious, is the human community. As such, basic questions of how human beings should be treated by other human beings, particularly in situations of unequal power – e.g., in the form of control, choice, or opportunity – lay at the foundations of related ethical discourse when ethics are discussed at all. I trace a narrative that follows upon a recent revision process of international guidelines for biomedical research (...)
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