While research on question–answer sequences has yielded important insights into the structures of responses and the actions they implement, the advising literature has illuminated how advice-giving may be resisted or avoided in certain institutional contexts. In this study, we examine the audio-recorded Q&A sections of applicant webinars delivered by a major philanthropic foundation in the United States, with a particular focus on the foundation representatives’ complex responses to audience members’ yes–no questions that seek specificity. Within a conversation analytic framework, we (...) show how the practice of going general is engaged to manage the demands of being helpful to the individual questioner without appearing to guarantee a particular outcome while foregrounding the foundation’s principles and priorities for the broader audience. Findings of this study may be useful for formulating recommendations for foundation representatives tasked with communicating effectively with potential grantees. (shrink)