ABSTRACTThis study investigates if morally conflicted and controversial content, which is often denounced as morally desensitizing, may play an important role in leading to moral rumination in viewers. The results of a quasi-experiment reveal that moral rumination was predicted by transportation into the narrative and was related to increased appreciation for the episode. The results support the notion that media potentially function as a “morality sandbox” in which to play with or test out moral concerns, even regarding controversial and violent (...) content. (shrink)