The ArgumentDespite the enormous historical attention psychoanalysis has attracted, its popularization in Britain (as opposed to the United States) in the wake of the Great War has been largely overlooked. The present paper explores the sources and fate of the sudden “craze” for psychoanalysis after 1918, examining the content of the books through which the doctrine became widely known, along with the roles played by religious interests and the popular press. The percolation of Freudian and related language into everyday English (...) was effectively complete by the 1930s. Crucially, it is argued that in Britain the character of psychoanalytic theory itself demonstrably converged with the psychological needs of the British population in the postwar period. The situation in Britain was clearly different in many respects from that in the United States. This episode bears on numerous questions about scientific popularization, the distinctiveness of British psychoanalysis, and though it is treated here only peripherally the epistemological status or nature of psychoanalysis. More generally the present paper may be read as an exercise in reflexive disciplinary historiography, in which the levels of discipline (“Psychology”) and subject matter (“psychology”) are viewed as interpenetrating and mutually constitutive. (shrink)