Most philosophers since Sidgwick have thought that the various forms of pleasure differ so radically that one cannot find a common, distinctive feeling among them. This is known as the heterogeneity problem. To get around this problem, the motivational theory of pleasure suggests that what makes an experience one of pleasure is our reaction to it, not something internal to the experience. I argue that the motivational theory is wrong, and not only wrong, but backwards. The heterogeneity problem is the (...) principal source of motivation for this, otherwise, highly counterintuitive theory. I intend to show that the heterogeneity problem is not a genuine problem and that a more straightforward theory of pleasure is forthcoming. I argue that the various experiences that we call pleasures all feel good. (shrink)