The article offers a critical but sympathetic reflection on the development of classical and post-classical French sociology. From Comte onwards, I suggest, the modern French treatment of the social has been preoccupied with socio-theological questions; and even with the radical deconstruction of any society-god, this continues to be the case. There are distinctive historical reasons for this (including the Catholic inheritance and an enduring legitimacy problem for the Republican state); but the significance of the issues raised by this intellectual tradition (...) as a result goes beyond the limits of national context. In an age of post-histoire and the `death' of everything, the `French' travails of social ontology, including the quasi-religious register in which these have occurred, have deep and continuing import for any would-be progressive social theory as such. We need to rethink the `we'. With such considerations in mind, the body of the article considers Comte's concept of Humanity and Baudrillard's `end of the social' as exemplifying key aspects of the beginning (reconstructive) and ending (deconstructive) phases of the French sociological story. What began as a detour in the `death of God', I argue, has terminated in a `second death of God' in which a replacement divinity and the rationalist faith associated with it have disintegrated and become impossible to think. But the logic of this development has not been straightforward. It is marked by a double paradox. An interrogation of Comte's `Humanity' reveals it to be a semi-conscious exercise in simulation, haunted by the implications of its own emptiness. On the one hand, then, the attempted religious founding founded nothing (it made a transcendent of its own intended re-socializing effects). On the other hand, as exemplified by Baudrillard's pronouncements about the end of the social, the moment of disintegration has itself seemed to offer a new socio-theological opening. Rather than mourn the anomic or hyper-real impossibility of a transcending `we', Baudrillard would shift terrain in a quasi-Nietzschean (or Bataillian) transvaluation. This implies (against Baudrillard himself) not the definitive end of the French `sociological' project, but the possibility of its continuation, albeit under erasure and in a new key. (shrink)