I would like to nominate one more principle for initial inclusion in the science of teleonomy. This principle is that the nature of the stimuli that initiate and regulate a response may be no indication of the function of the response.George Williams could not have anticipated the special relevance his principle has for contemporary analyses of representational content. In particular, his principle provides both a concise statement of where a currently popular strategy for naturalizing representational content has gone wrong and (...) a positive suggestion for how we should right this wrong. I characterize the kind of naturalistic analysis of representation I have in mind as bottom-up because it seeks to build representation up from a non-intentional, and hence naturalistically unimpeachable, correlation relation. Many authors have suggested such an approach to naturalizing intentionality, but for clarity and completeness perhaps Fred Dretske's Explaining Behavior: Reasons in a World of Causes ought to be construed as the exemplary source. (shrink)