The Ladies of Besiktas are a discrete group of followers of Turkey's Besiktas FC. They propose a different ethos from that of the dominant fan culture. They refuse to downplay their femininity, they wear natty black-and-white garb to games, they make breezy videos and they blow whistles when they hear Besiktas fans express foul or insulting sentiments during matches. It seems that the Ladies have motivated most of the offending Besiktas fans to moderate their behaviour in their presence. This discussion (...) paper argues that, while the Ladies are genuinely oppositional and should be affirmed, critical facets of gender introduce a moral and ideological ambiguity, a result of which is the possible reinforcement of masculine hegemony. The discussion concludes with the recommendation that the Ladies elevate, alongside their femininity, elements of their identities that are not identifiably feminine. (shrink)