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  1. The Media Consumer Theories and Emergent Constructs in Post-Post Modern Advertising in Nigeria.Stanislaus Iyorza - 2018 - In Edde Iji, Liwhu Betiang & Esekong Andrew-Essien (eds.), Theatre and Media in the Third Millenium. Ibadan:
    The media consumer, otherwise known as the audience is considered to react actively or passively towards media messages based on existing modern theories. However, the emergent constructs evolved primarily by the advertising media audience in reacting to media messages have deconstructed the pillars that exist as strongholds of modern media audience theories. This study is set to identify and justify the rationale for the evolvement of sociocultural factors among advertising media audience in Nigeria. The study adopts the analytical method in (...)
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