This paper argues that the affirmative philosophy of Gilles Deleuze opens for a generous ethic. Such ethic passes on new or different possibilities of life. The paper briefly outlines the basic ideas in Deleuze thinking that can be understood as generous. Then it suggests how paying attention is a prerequisite for practicing a generous ethics, that is, mainly being aware of what, how and why something happens. Finally, it exemplifies how—referring to Christopher Nolan’s film Inception—we may practice a generous ethic.