‘Intentionalist’ approaches portray self-deceivers as “akratic believers”, subjects who deliberately choose to believe p despite knowing that p is false. In this paper I argue that the intentionalist model leads to a number of paradoxes that seem to undermine it. I claim that these paradoxes can nevertheless be overcome in light of the rival hypothesis that self-deception is a non-intentional process that stems from the influence of emotions upon cognitive processes. Furthermore, I propose a motivational interpretation of the phenomenon of (...) ‘hyperbolic discounting bias’ which highlights the role of emotional biases in akratic behavior. Finally, I argue that we are not the helpless victims of our irrational attitudes, insofar as we have the ability – and arguably the epistemic obligation – to counteract motivational biases. (shrink)