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Unveiling the link between logical fallacies and web persuasion

In ACM Proceedings of the 5th Web Science Conference, Paris. ACM (2013)

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  1. Influencing the Others’ Minds: An Experimental Evaluation of the Use and Efficacy of Fallacious-Reducible Arguments in Web and Mobile Technologies.Antonio Lieto & Fabiana Vernero - 2014 - PsychNology Journa 12 (3):87-105.
    The research in Human Computer Interaction (HCI) has nowadays extended its attention to the study of persuasive technologies. Following this line of research, in this paper we focus on websites and mobile applications in the e-commerce domain. In particular, we take them as an evident example of persuasive technologies. Starting from the hypothesis that there is a strong connection between logical fallacies, i.e., forms of reasoning which are logically invalid but psychologically persuasive, and some common persuasion strategies adopted within these (...)
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