ABSTRACTThis article argues that new forms of conducting military information activities using the Internet require renewed consideration of the ethical frameworks in which conduct of such activities can be grounded: frameworks that require these operations to be considered on their own terms rather than as a subset of wider categories. In this online context the article explores the interlinked areas of proportionality and privacy, delineations between combatant and non-combatant, and limits to acceptable deceptive practices. The article argues that the “soft” (...) effects that online information activities promise may reduce destruction and loss of life in the pursuit of military objectives. This context creates new reference points from which necessity and proportionality tests are conducted: tests that justify collection of online data to support online military information activities, and the conduct of the actual activities. The article outlines the possibility that such activities may facilitate potenti... (shrink)