A pair of arguments suggests that self-control is not properly conceptualized on the pattern/act/preference model Rachlin proposes. The first concerns the irrational following of personal rules. The second concerns scenarios in which behavioral patterns an agent deems good come into conflict.

Teleological behaviorism, unlike Skinnerian behaviorism, recognizes that are needed to account adequately for human behavior, but it rejects the essential role in behavioral explanations of the subjective perspective of the agent. I argue that teleological behaviorism fails because of this rejection.

Rachlin introduces a new theory before exhausting its predecessor. His earlier model of future-discounting may be developed by integrating over the duration of extended rewards and punishers. The difference in value of an event within a pattern over the event in isolation derives from the deprivation provided by the pattern; yet the pattern attracts because acute rewards are more potent than incremental deprivations.

Effective conditioning requires a correlation between the experimenter's definition of a response and an organism's, but an animal's perception of its behavior differs from ours. These experiments explore various definitions of the response, using the slopes of learning curves to infer which comes closest to the organism's definition. The resulting exponentially weighted moving average provides a model of memory that is used to ground a quantitative theory of reinforcement. The theory assumes that: incentives excite behavior and focus the excitement on (...) responses that are contemporaneous in memory. The correlation between the organism's memory and the behavior measured by the experimenter is given by coupling coefficients, which are derived for various schedules of reinforcement. The coupling coefficients for simple schedules may be concatenated to predict the effects of complex schedules. The coefficients are inserted into a generic model of arousal and temporal constraint to predict response rates under any scheduling arrangement. The theory posits a response-indexed decay of memory, not a time-indexed one. It requires that incentives displace memory for the responses that occur before them, and may truncate the representation of the response that brings them about. As a contiguity-weighted correlation model, it bridges opposing views of the reinforcement process. By placing the short-term memory of behavior in so central a role, it provides a behavioral account of a key cognitive process. (shrink)

Rachlin's thought-provoking analysis could be strengthened by greater openness to evolutionary interpretation and the use of the directed attention concept as a component of self-control. His contribution to the understanding of prosocial behavior would also benefit from abandoning the traditional (and excessively restrictive) definition of altruism.

Regarding Rachlin's behavioral act/pattern theory of self-control, it is argued that some cases of self-control involve pattern/ pattern conflicts rather than merely act/pattern conflicts and that some patterns must be viewed as internal representational states of mind (plans) rather than merely as patterns of actual overt behavior.

The primary argument against Rachlin's act-versus-pattern analysis of self-control is that it is wrong to think of a temptation as a solitary act while the alternative is conceived of as an element of a pattern. Either both are solitary acts or both are members of patterns, however different the patterns may be in their complexity and abstractness.