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  1. The Question of Moral Action: A Formalist Position.Iddo Tavory - 2011 - Sociological Theory 29 (4):272 - 293.
    This article develops a research position that allows cultural sociologists to compare morality across sociohistorical cases. In order to do so, the article suggests focusing analytic attention on actions that fulfill the following criteria: (a) actions that define the actor as a certain kind of socially recognized person, both within and across fields; (b) actions that actors experience—or that they expect others to perceive—as defining the actor both intersituationally and to a greater extent than other available definitions of self; and (...)
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  • The Phenomenon of Negative Emotions in the Social Existence of Human.Tatyana Pavlova & V. V. Bobyl - 2018 - Anthropological Measurements of Philosophical Research 14:94-93.
    Purpose. The research is aimed at determining the influence of negative ethical emotions on social life and the activity of the individual, which involves solving the following problems: a) to find out approaches to the typology of ethical emotions, b) to highlight individual negative ethical emotions and to determine their ability to influence human behaviour. Theoretical basis. The theoretical and methodological basis of the research is the recognition of the significant influence of negative emotions on human activity in society. In (...)
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  • Mysteries of Morality.Peter DeScioli & Robert Kurzban - 2009 - Cognition 112 (2):281-299.
    Evolutionary theories of morality, beginning with Darwin, have focused on explanations for altruism. More generally, these accounts have concentrated on conscience to the neglect of condemnation. As a result, few theoretical tools are available for understanding the rapidly accumulating data surrounding third-party judgment and punishment. Here we consider the strategic interactions among actors, victims, and third-parties to help illuminate condemnation. We argue that basic differences between the adaptive problems faced by actors and third-parties indicate that actor conscience and third-party condemnation (...)
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  • Atoning Past Indulgences: Oral Consumption and Moral Compensation.Thea S. Schei, Sana Sheikh & Simone Schnall - 2019 - Frontiers in Psychology 10.
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  • From Homo-Economicus to Homo-Virtus: A System-Theoretic Model for Raising Moral Self-Awareness.Julian Friedland - 2019 - Journal of Business Ethics 155 (1):191-205.
    There is growing concern that a global economic system fueled predominately by financial incentives may not maximize human flourishing and social welfare externalities. If so, this presents a challenge of how to get economic actors to adopt a more virtuous motivational mindset. Relying on historical, psychological, and philosophical research, we show how such a mindset can be instilled. First, we demonstrate that historically, financial self-interest has never in fact been the only guiding motive behind free markets, but that markets themselves (...)
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  • Punitive Emotions and Norm Violations.Benoît Dubreuil - 2010 - Philosophical Explorations 13 (1):35 – 50.
    The recent literature on social norms has stressed the centrality of emotions in explaining punishment and norm enforcement. This article discusses four negative emotions (righteous anger, indignation, contempt, and disgust) and examines their relationship to punitive behavior. I argue that righteous anger and indignation are both punitive emotions strictly speaking, but induce punishments of different intensity and have distinct elicitors. Contempt and disgust, for their part, cannot be straightforwardly considered punitive emotions, although they often blend with a colder form of (...)
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  • When Does a Proactive Personality Enhance an Employee’s Whistle-Blowing Intention?: A Cross-Level Investigation of the Employees in Chinese Companies.Yan Liu, Shuming Zhao, Li Jiang & Rui Li - 2016 - Ethics and Behavior 26 (8):660-677.
    To identify the boundary conditions for proactive employees making whistle-blowing decisions, we developed a cross-level model comprising employee proactive personality and two types of whistle-blowing intentions that incorporates the influences of organizational- and individual-level attributes. Analyses of data collected from 432 Chinese employees in 32 companies indicated that proactive personality was positively related to internal whistle-blowing intention and even more positively related to external whistle-blowing intention when individuals were working in organizations characterized by an instrumental ethical climate and employees with (...)
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  • How Do You Think the Victims of Bullying Feel? A Study of Moral Emotions in Primary School.Eva M. Romera, Rosario Ortega-Ruiz, Sacramento Rodríguez-Barbero & Daniel Falla - 2019 - Frontiers in Psychology 10.
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  • Men’s Perceptions and Emotional Responses to Becoming a Caregiver Father: The Role of Individual Differences in Masculine Honor Ideals and Reputation Concerns.Pelin Gul & Ayse K. Uskul - 2019 - Frontiers in Psychology 10.
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  • How to Gauge Moral Intuitions? Prospects for a New Methodology.Attila Tanyi & Martin Bruder - 2014 - In Christoph Luetge, Hannes Rusch & Matthias Uhl (eds.), Experimental Ethics. Palgrave-Macmillan. pp. 157-174.
    Examining folk intuitions about philosophical questions lies at the core of experimental philosophy. This requires both a good account of what intuitions are and methods allowing to assess them. We propose to combine philosophical and psychological conceptualisations of intuitions by focusing on three of their features: immediacy, lack of inferential relations, and stability. Once this account of intuition is at hand, we move on to propose a methodology that can test all three characteristics without eliminating any of them. In the (...)
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  • The Moral Dimensions of Boredom: A Call for Research.Andreas Elpidorou - 2017 - Review of General Psychology 1.
    Despite the impressive progress that has been made on both the empirical and conceptual fronts of boredom research, there is one facet of boredom that has received remarkably little attention. This is boredom's relationship to morality. The aim of this article is to explore the moral dimensions of boredom and to argue that boredom is a morally relevant personality trait. The presence of trait boredom hinders our capacity to flourish and in doing so hurts our prospects for a moral life. (...)
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  • Psychological Mechanism of Corruption: A Comprehensive Review. [REVIEW]Juneman Abraham, Julia Suleeman & Bagus Takwin - forthcoming - Asian Journal of Scientific Research.
    Corruption prevention can be more effective if it does not rely merely on legal enforcement. This theoretical review aimed to propose a hypothetical psychological model capable of explaining the behavior of corruption. Moral disengagement is a variable that is considered ontologically closest in “distance” to the variable of corruption behavior. Counterfeit self, implicit self-theory, ethical mindset and moral emotion are taken into account as the pivotal factors of the corruption behavior and its mechanism of moral disengagement. Counterfeit self along with (...)
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  • Real-Time Elicitation of Moral Emotions Using a Prejudice Paradigm.Melike M. Fourie, Nadine Kilchenmann, Susan Malcolm-Smith & Kevin G. F. Thomas - 2012 - Frontiers in Psychology 3.
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  • Guilt, Embarrassment, and Global Character Traits Associated with Helping.Christian Miller - 2011 - In Thom Brooks (ed.), New Waves in Ethics. Palgrave-Macmillan.
    The first section of this paper briefly summarizes my positive view of global helping traits. The remaining sections then develop the view in two new directions by examining the relationship between guilt, embarrassment, and helping behavior. It turns out that guilt and embarrassment reliably and cross-situationally enhance helping behavior, but in such a way that is incompatible with the nature of compassion as traditionally understood.
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  • The Default Mode Network and Social Understanding of Others: What Do Brain Connectivity Studies Tell Us.Wanqing Li, Xiaoqin Mai & Chao Liu - 2014 - Frontiers in Human Neuroscience 8.
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  • Looking Into the Crystal Ball of Our Emotional Lives: Emotion Regulation and the Overestimation of Future Guilt and Shame.Wilco W. van Dijk, Lotte F. van Dillen, Mark Rotteveel & Elise C. Seip - 2017 - Cognition and Emotion 31 (3).
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  • Exploring the Diversity of Virtues Through the Lens of Moral Imagination: A Qualitative Inquiry Into Organizational Virtues in the Turkish Context.Fahri Karakas, Emine Sarigollu & Selcuk Uygur - 2017 - Journal of Business Ethics 141 (4):731-744.
    The purpose of this article is to introduce a multidimensional framework based on the concept of moral imagination for analysing and capturing diverse virtues in contemporary Turkish organizations. Based on qualitative interviews with 58 managers in Turkey, this article develops an inventory of Turkish organizational virtues each of which can be associated with a different form of virtuous organizing. The inventory consists of nine forms of moral imagination, which map the multitude of virtues and moral emotions in organizations. Nine emergent (...)
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  • Re-Authoring Life Narratives of Trauma Survivors: Spiritual Perspective.Charles Manda - 2015 - Hts Theological Studies 71 (2):01-08.
    Traditionally, the exploration of the impact of trauma on trauma survivors in South Africa has been focused mainly on the bio-psychosocial aspects. The bio-psychosocial approach recognises that trauma affects people biologically, socially and psychologically. In this article, the author explores a holistic understanding of the effects of trauma on people from communities historically affected by political violence in KwaZulu-Natal, South Africa. Using a participatory action research design as a way of working through trauma, a longitudinal study was conducted in Pietermaritzburg (...)
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  • Wage Cuts and Managers' Empathy: How a Positive Emotion Can Contribute to Positive Organizational Ethics in Difficult Times.Joerg Dietz & Emmanuelle P. Kleinlogel - 2014 - Journal of Business Ethics 119 (4):1-12.
    Using the lens of positive organizational ethics, we theorized that empathy affects decisions in ethical dilemmas that concern the well-being of not only the organization but also other stakeholders. We hypothesized and found that empathetic managers were less likely to comply with requests by an authority figure to cut the wages of their employees than were non-empathetic managers. However, when an authority figure requested to hold wages constant, empathy did not affect wage cut decisions. These findings imply that empathy can (...)
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  • Shame and Attributability.Andreas Brekke Carlsson - forthcoming - In David Shoemaker (ed.), Oxford Studies in Agency and Responsibility, vol. 6.
    Responsibility as accountability is normally taken to have stricter control conditions than responsibility as attributability. A common way to argue for this claim is to point to differences in the harmfulness of blame involved in these different kinds of responsibility. This paper argues that this explanation does not work once we shift our focus from other-directed blame to self-blame. To blame oneself in the accountability sense is to feel guilt and feeling guilty is to suffer. To blame oneself in the (...)
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  • How Upward Moral Comparison Influences Prosocial Behavioral Intention: Examining the Mediating Role of Guilt and the Moderating Role of Moral Identity.Zhang Heyun, Chen Sisi, Wang Rong, Jiang Jiang, Xu Yan & Zhao Huanhuan - 2017 - Frontiers in Psychology 8.
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  • Applying Research Findings to Enhance Pre-Practicum Ethics Training.Alfred Allan - 2018 - Ethics and Behavior 28 (6):465-482.
    Professions have a social obligation to ensure that their members’ professional behavior is morally appropriate. The psychology profession in most jurisdictions delegates the responsibility of ensuring that psychologists entering the profession are ethically competent to pre-practicum training programs. Educators responsible for teaching the ethics courses in these programs often base them on Rest’s theory that does not take into account a vast amount of contemporary psychological and neuroscientific research data on moral decision making. My aim with this article is therefore (...)
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  • The Effects of Moral Emotional Traits on Workplace Bullying Perpetration.Ryan P. Jacobson, Jacqueline N. Hood & Kathryn J. L. Jacobson - 2017 - Ethics and Behavior 27 (7):527-546.
    This study investigates the role of “moral” emotional traits—guilt proneness, shame proneness, empathic concern, and perspective taking—as predictors of workplace bullying perpetration. We also test and find support for a model derived from moral emotions literature and the sociometer theory of self-esteem in which the tendency to take reparative action following interpersonal transgressions mediates the buffering effect of guilt proneness on bullying. Data were obtained from working MBA students and advanced undergraduates during 2 survey sessions, 4 to 6 weeks apart. (...)
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  • Interactive Effects of Guilt and Moral Disengagement on Bullying, Defending and Outsider Behavior.Angela Mazzone, Marina Camodeca & Christina Salmivalli - 2016 - Journal of Moral Education 45 (4):419-432.
    We examined the moderating effect of guilt on the associations between moral disengagement and bullying, defending and outsider behaviors in a sample of 404 students. Bullying, defending and outsider behavior were assessed through peer nominations, whereas guilt and moral disengagement were assessed by self-reports. Results showed that moral disengagement was associated with high levels of bullying and low levels of defending. Guilt was negatively associated with bullying and positively with defending. A moderating effect for guilt was also found: increasing levels (...)
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  • Role of Moral Identity and Moral Courage Characteristics in Adolescents’ Tendencies to Be a Moral Rebel.Tammy L. Sonnentag & Mark A. Barnett - 2016 - Ethics and Behavior 26 (4):277-299.
    Extending prior research on the characteristics potentially associated with adolescents’ tendencies to be a moral rebel, the present study found that adolescents themselves, their peers, and their teachers agreed on adolescents’ tendencies to possess a moral identity, possess moral courage characteristics, and be a moral rebel. Although moral identity did not consistently predict the tendency to be a moral rebel, all indices of the adolescents’ moral courage characteristics positively predicted the tendency to be a moral rebel.
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  • Emotional Reactions and Moral Judgment: The Effects of Morally Challenging Interactions in Military Operations.Miriam C. de Graaff, Michelle Schut, Desiree E. M. Verweij, Eric Vermetten & Ellen Giebels - 2016 - Ethics and Behavior 26 (1):14-31.
    This study explores the association between different types of morally challenging interactions during military deployment and response strategies, as well as the mediating role of moral emotions. Interviews with Dutch servicemen who participated in military operations were content coded. We found a relationship between local-cultural and team-related interactions and moral justification; these effects were mediated by other-condemning emotions. Similarly, other-condemning emotions mediated the relationship between local-cultural interactions and relativism. This study points at the importance of other-condemning emotions in shaping military (...)
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  • Clinical Placebo Can Be Defined Positively: Implications for Informed Consent.Azgad Gold & Pesach Lichtenberg - 2015 - American Journal of Bioethics 15 (10):25-27.
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  • Why Do People Behave Immorally When Drunk?Joseph Heath & Benoit Hardy-Vallée - 2015 - Philosophical Explorations 18 (3):310-329.
    Alcohol intoxication is a major source of antisocial behavior in our society, strongly implicated in various forms of interpersonal aggression. Yet, moral philosophers have paid surprisingly little attention to the literature on alcohol and its effects. In part, this is because philosophers who have adopted a more empirically informed approach to moral psychology have gravitated toward moral sentimentalism, while the literature on alcohol intoxication fits very poorly with the sentimentalist account. Most contemporary research on the psychological effects of alcohol is (...)
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  • Antisocial Behavior, Moral Disengagement, Empathy and Negative Emotion: A Comparison Between Disabled and Able-Bodied Athletes.Maria Kavussanu, Christopher Ring & Jayne Kavanagh - 2015 - Ethics and Behavior 25 (4):297-306.
    Theories of morality suggest that negative emotions associated with antisocial behavior should diminish motivation for such behavior. Two reasons that have been proposed to explain why some individuals repeatedly harm others are that they use mechanisms of moral disengagement to justify their actions, and they may not empathize with and vicariously experience the negative emotions felt by their victims. With the aim of testing these proposals, the present study compared spinal cord injured disabled athletes and able-bodied athletes to determine the (...)
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  • There Should Not Be Shame in Sharing Responsibility: An Alternative to May’s Social Existentialist Vision.Timothy J. Oakberg - 2016 - Ethical Theory and Moral Practice 19 (3):755-772.
    Some of the greatest harms perpetrated by human beings—mass murders, for example—are directly caused by a small number of individuals, yet the full force of the transgressions would not obtain without the indirect contributions of many others. To combat such evils, Larry May argues that we ought to cultivate a sense of shared responsibility within communities. More specifically, we ought to develop a propensity to feel ashamed of ourselves when we choose to be associated with others who transgress. Grant that (...)
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  • “Screw You!” & “Thank You”.Coleen Macnamara - 2013 - Philosophical Studies 165 (3):893-914.
    If I do you a good turn, you may respond with gratitude and express that gratitude by saying “Thank you.” Similarly, if I insult you, you may react with resentment which you express by shouting, “Screw you!” or something of the sort. Broadly put, when confronted with another’s morally significant conduct, we are inclined to respond with a reactive attitude and to express that reactive attitude in speech. A number of familiar speech acts have a call-and-response structure. Questions, demands and (...)
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  • A Person-Centered Approach to Moral Motivations During Emerging Adulthood: Are All Forms of Other-Orientation Adaptive?Chien-Ti Lee, Laura M. Padilla-Walker & Larry J. Nelson - 2015 - Journal of Moral Education 44 (1):51-63.
    The purpose of this study was to explore other-oriented motivations for moral behavior, including community orientation and fear of negative evaluation from others and to examine how differences in the way that these motivations are balanced might be linked to prosocial behavior, identity development and well-being. Participants included 550 university students from four different universities across the United States. The majority of the respondents were Caucasian, living away from home. Results of latent profile analyses revealed four classes: ‘low other-orientation’, ‘high (...)
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  • Ethical Decision-Making Theory: An Integrated Approach.Mark S. Schwartz - 2016 - Journal of Business Ethics 139 (4):755-776.
    Ethical decision-making descriptive theoretical models often conflict with each other and typically lack comprehensiveness. To address this deficiency, a revised EDM model is proposed that consolidates and attempts to bridge together the varying and sometimes directly conflicting propositions and perspectives that have been advanced. To do so, the paper is organized as follows. First, a review of the various theoretical models of EDM is provided. These models can generally be divided into rationalist-based ; and non-rationalist-based. Second, the proposed model, called (...)
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  • Emotional Intelligence and Consumer Ethics: The Mediating Role of Personal Moral Philosophies.Rafi M. M. I. Chowdhury - 2017 - Journal of Business Ethics 142 (3):527-548.
    Research on the antecedents of consumers’ ethical beliefs has mainly examined cognitive variables and has neglected the relationships among affective variables and consumer ethics. However, research in moral psychology indicates that moral emotions have a significant role in ethical decision-making. Thus, the ability to experience, perceive and regulate emotions should influence consumers’ ethical decision-making. These abilities, which are components of emotional intelligence, are examined as antecedents to consumers’ ethical beliefs in this study. Five hundred Australian consumers participated in this study (...)
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  • “Yes, but This Other One Looks Better/Works Better”: How Do Consumers Respond to Trade-Offs Between Sustainability and Other Valued Attributes?Michael G. Luchs & Minu Kumar - 2017 - Journal of Business Ethics 140 (3):567-584.
    Consumers are increasingly facing product evaluation and choice situations that include information about product sustainability, i.e., information about a product’s relative environmental and social impact. In many cases, consumers have to make decisions that involve a trade-off between product sustainability and other valued product attributes. Similarly, product and marketing managers need to make decisions that reflect how consumers will respond to different trade-off scenarios. In the current research, we study consumer responses across two different possible trade-off scenarios: one in which (...)
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  • Money, Emotions, and Ethics Across Individuals and Countries.Long Wang & J. Keith Murnighan - 2014 - Journal of Business Ethics 125 (1):1-14.
    This article presents two separate but closely related studies. We used a first sample to investigate the relationships among individuals’ reports of their income and their subjective well-being, and their approval of unethical behavior in 27 countries and a second sample to investigate the relationship between corruption in 55 countries and their populace’s aggregated feelings of subjective well-being (happiness). Analysis of data from 27,762 working professionals showed that, although reported feelings of subjective well-being were negatively related to their approval of (...)
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  • An Exploration of Moral Rebelliousness with Adolescents and Young Adults.Tammy L. Sonnentag & Mark A. Barnett - 2013 - Ethics and Behavior 23 (3):214-236.
    The present pair of studies investigated the assessment, correlates, and evaluation of ?moral rebels? who follow their own moral convictions despite social pressure to comply. In Study 1, self, peer, and teacher ratings of adolescents' tendencies to be a moral rebel were positively intercorrelated. In Study 2, young adults' tendencies to be a moral rebel were associated with relatively high self-esteem scores and relatively low willingness to engage in minor moral violations and need to belong scores. Both adolescents and young (...)
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  • Emociones morales y corrupción judicial: un estudio exploratorio.Susana Frisancho - 2010 - Postconvencionales: Ética, Universidad, Democracia 1:66-82.
    En esta investigación se exploran dos aspectos importantes del desarrollo moral de un grupo de jueces peruanos: a) la capacidad de reconocimiento y diferenciación del dominio de las convenciones y el dominio moral, y b) el reconocimiento de emociones morales en sí mismos y en terceros al enfrentar un dilema ético o cometer actos de corrupción. El muestreo fue de tipo no probabilístico intencional, participando del estudio catorce jueces especializados y anticorrupción, de ambos sexos, que trabajan en la ciudad de (...)
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  • Living Strangely in Time: Emotions, Masks and Morals in Psychopathically-Inclined People.Doris Mcilwain - 2010 - European Journal of Analytic Philosophy 6 (1):75-94.
    Psychopaths appear to be ‘creatures apart’ – grandiose, shameless, callous and versatile in their violence. I discuss biological underpinnings to their pale affect, their selective inability to discern fear and sadness in others and a predatory orienting towards images that make most startle and look away. However, just because something is biologically underpinned does not mean that it is innate. I show that while there may be some genetic determination of fearlessness and callous-unemotionality, these and other features of the personality (...)
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  • Ethical Leadership and Follower Moral Actions: Investigating an Emotional Linkage.Yajun Zhang, Fangfang Zhou & Jianghua Mao - 2018 - Frontiers in Psychology 9.
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  • A Multi-Functional View of Moral Disengagement: Exploring the Effects of Learning the Consequences.C. Justice Tillman, Katerina Gonzalez, Marilyn V. Whitman, Wayne S. Crawford & Anthony C. Hood - 2018 - Frontiers in Psychology 8.
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  • The Emergence of Human Prosociality: Aligning with Others Through Feelings, Concerns, and Norms.Keith Jensen, Amrisha Vaish & Marco F. H. Schmidt - 2014 - Frontiers in Psychology 5.
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  • The Undervalued Self: Social Class and Self-Evaluation.Michael W. Kraus & Jun W. Park - 2014 - Frontiers in Psychology 5.
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  • The Role of Self-Blaming Moral Emotions in Major Depression and Their Impact on Social-Economical Decision Making.Erdem Pulcu, Roland Zahn & Rebecca Elliott - 2013 - Frontiers in Psychology 4.
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  • The Healing Power of Just Forgiveness, Without Excusing Injustice.Rudy Denton - 2016 - Hts Theological Studies 72 (4):1-10.
    Justice is closely related to forgiveness and the extent of the injustice gap experienced depends on how much or how little personal justice a wounded person desires. The experience of forgiveness includes two diverse forms of forgiveness: decisional and emotional forgiveness. Decisional forgiveness is controlling humans' behavioural intentions, while emotional forgiveness replaces negative, unforgiving emotions with positive, other-orientated emotions. A victim may make a decision to forgive, but never feels emotional peace about the decision to forgive. Both decisional and emotional (...)
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  • Guilt and Helping.Christian Miller - 2008 - International Journal of Ethics 6 (2/3):231-252.
    A wealth of research in social psychology over the past twenty years has examined the role that guilt plays in our mental lives. In this paper, I examine just one aspect of this vast literature, namely the relationship between guilt and prosocial behavior. Researchers have typically found a robust positive correlation between feelings of guilt and helping, and have advanced psychological models to explain why guilt seems to have this effect. Here I present some of their results as well as (...)
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  • Moral Reputation: An Evolutionary and Cognitive Perspective.Dan Sperber & Nicolas Baumard - 2012 - Mind and Language 27 (5):495-518.
    From an evolutionary point of view, the function of moral behaviour may be to secure a good reputation as a co-operator. The best way to do so may be to obey genuine moral motivations. Still, one's moral reputation maybe something too important to be entrusted just to one's moral sense. A robust concern for one's reputation is likely to have evolved too. Here we explore some of the complex relationships between morality and reputation both from an evolutionary and a cognitive (...)
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  • Medicine and Mind-Body Dualism: A Reply to Mehta′s Critique.Callie Joubert - 2014 - Mens Sana Monographs 12 (1):104.
    Neeta Mehta recently advanced the thesis that medical practice is facing a crisis today. In her paper “Mind-body dualism: a critique from a health perspective” she attributes the crisis to the philosophy of Descartes and set out to understand why this dualism is still alive despite its disavowal from philosophers, health practitioners and lay people. The aim of my reply to her critique is three-fold. First, I draw attention to a more fundamental problem and show that dualism is inescapable - (...)
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  • The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination.Jae-Eun Kim & Kim K. P. Johnson - 2013 - Journal of Business Ethics 112 (1):79-90.
    This research was focused on investigating why some consumers might support cause-related marketing campaigns for reasons other than personal benefit by examining the influence of moral emotions and cultural orientation. The authors investigated the extent to which moral emotions operate differently across a cultural variable (US versus Korea) and an individual difference variable (self-construal). A survey method was utilised. Data were collected from a convenience sample of US ( n = 180) and Korean ( n = 191) undergraduates. Moral emotions (...)
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  • Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values. [REVIEW]Simona Romani, Silvia Grappi & Richard P. Bagozzi - 2013 - Journal of Business Ethics 114 (2):193-206.
    Although a lot of research establishes consumer reactions to corporate social responsibility (CSR), little is known about the theoretical mechanisms for these reactions. We conduct a field experiment with adult consumers to test the hypothesis that the effects of perceived CSR on consumer reactions are mediated by felt gratitude and moderated by the magnitude of altruistic values held by consumers. Two classes of consumer reactions are considered: intentions to (1) say positive things about the company, and (2) participate in advocacy (...)
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