The Efficiency of Banking Performance Operating in Palestine from the Point of View of Their Customers

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Abstract
This study aims to identify the efficiency of banking performance in banks from the point of view of their customers in Palestine, where researchers used the descriptive analytical method, through a questionnaire distributed electronically to the sample of the beneficiaries of electronic banking services provided by banks operating in Palestine. The study reached a number of results, the most important of which are: There is a moderate degree of efficiency of banking performance in banks operating in Palestine from the point of view of beneficiaries, where the total degree of efficiency of banking performance obtained a relative weight of (63.78%). The results also showed that there are no statistically significant differences between banks operating in Palestine according to the bank variable from the beneficiaries' point of view in favor of Bank of Palestine. The study made a number of recommendations, the most important of which are: The need for banks to enhance the use of electronic banking services and upgrade them. Conduct awareness campaigns on the importance of electronic banking services and give appropriate incentives to the beneficiaries who deal with them. Direct customers to use electronic banking services instead of traditional methods.
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Archival date: 2019-11-16
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2019-11-16

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