Effectiveness of social media platforms in advertising small local businesses in the National Capital Region-Philippines

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Abstract
Technology evolves with the market; such as the situation of the Pandemic right now, people make use of social media to purchase products and services due to the restrictions of going out. In line with this, social media gives businesses/companies an opportunity to reach a wide range of customers, and it can also be a great way to distribute products and services through the use of social media applications. Through this, businesses/companies have been able to expand their horizons, innovate their products, and have already built connections and acquired profit as well. In this Modern Era of Technology, we have discovered that with the use of smartphones, Social Media Marketing will continue to progress in the future; for nowadays, people have been considering gadgets and the Internet as a need and not only a want. We believe that as we humans evolve, our way of living evolves with us too. The way we purchase and sell products and services depends more on what is our situation in the society and along with obeying the rules with the restrictions that are given to us by our Leaders. Furthermore, as we continue to grasp and accept the existing Modern Era of Technology, business transactions and product offerings will be more accessible to anyone with just one click in our gadgets, thus, it will create more opportunities for companies to gain profit.
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Archival date: 2022-06-27
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2022-06-27

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