Re-examining the Gene in Personalized Genomics

Science & Education 22 (10):2529-2546 (2013)
  Copy   BIBTEX

Abstract

Personalized genomics companies (PG; also called ‘direct-to-consumer genetics’) are businesses marketing genetic testing to consumers over the Internet. While much has been written about these new businesses, little attention has been given to their roles in science communication. This paper provides an analysis of the gene concept presented to customers and the relation between the information given and the science behind PG. Two quite different gene concepts are present in company rhetoric, but only one features in the science. To explain this, we must appreciate the delicate tension between PG, academic science, public expectation, and market forces

Author's Profile

Analytics

Added to PP
2012-07-19

Downloads
612 (#23,479)

6 months
121 (#25,197)

Historical graph of downloads since first upload
This graph includes both downloads from PhilArchive and clicks on external links on PhilPapers.
How can I increase my downloads?