Impact of TV advertisements to Filipino consumer buying behavior

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Abstract
Television advertisements have been one of the well-known forms of promoting and conveying a message in the business industry. Consumer behaviors are changing and evolving through the influence of social media sites like Facebook, Instagram, Twitter, YouTube, and TikTok, and the impact of COVID-19. The researchers have found several insights that describe the effect of such television advertisements on our current situation. The COVID-19 pandemic has affected social media usage; a lot of consumers found it reliable and easy to access since a lot of people are into their smartphones. Some households had disregarded television as a form of entertainment and switched to social media. However, there are huge differences when advertisements are shown on social media and television. Consumers, particularly mothers prefer and are more engaged with television commercials. Most consumers skip and do not view the entire advertising on social media, causing the company and products to be disregarded.
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Archival date: 2022-06-16
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2022-06-16

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