Toward a better understanding of prosocial behavior: The role of evolution and directed attention

Behavioral and Brain Sciences 25 (2):263-264 (2002)
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Abstract

Rachlin's thought-provoking analysis could be strengthened by greater openness to evolutionary interpretation and the use of the directed attention concept as a component of self-control. His contribution to the understanding of prosocial behavior would also benefit from abandoning the traditional (and excessively restrictive) definition of altruism.

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