Abstract
Farmers face challenges with fair pricing and transparency due to reliance on middlemen and unclear product authenticity. Current solutions are fragmented and lack a unified approach. By developing a web-based application that empowers farmers by allowing them to set their own prices, categorize products as organic or inorganic, analyze price trends, and use secure payments. The platform will feature KYC authentication, nutrition reports, personalized food recommendations, a feedback system, and direct buyer engagement tools. This aims to enhance farmer autonomy, build consumer trust, and create a transparent, fair agricultural market