E-Advertising and Its Impact on Achieving Institutional Excellence in Palestine Technical College

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The study aimed to identify the impact of electronic advertising on institutional excellence in Palestine Technical College Dair Al Balah. The study was based on the descriptive analytical method. The study population consisted of the staff of Palestine Technical College in Dair Al Balah, where the researchers used the comprehensive survey method, 70 questionnaires were distributed to the study population and 61 questionnaires were obtained, with a retrieval rate of 87.14%. Arbitrated by a number of specialists in order to obtain the results of the study. The study concluded that there was a statistically significant effect at (α = 0.05) between e-advertising (Ad Type, Ad Properties, Ad Duration, Nature of Sites) and Organizational Excellence (Quality of Service, Leadership Excellence) at Palestine Technical College. The study recommended conducting continuous surveys to identify the diverse needs of customers. The college should monitor its facilities to improve service delivery mechanisms. The importance of the senior management in the college to establish specialized courses aimed at introducing employees at all levels of the importance of customer service and excellence in their service. The senior management of the college must adopt strategic objectives based on the needs and desires of customers.
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Archival date: 2019-10-09
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