Abstract

Generative Artificial Intelligence (AI) has emerged as a transformative technology with the potential to revolutionize various fields, particularly in creativity and innovation. By leveraging advanced machine learning models such as Generative Adversarial Networks (GANs) and Transformer models, generative AI can produce original content ranging from art and music to written text and even product designs. This paper explores the impact of generative AI on creative industries, examining its role in augmenting human creativity, enhancing productivity, and enabling new forms of innovation. Through a detailed review of existing literature, case studies, and industry applications, this paper highlights both the opportunities and challenges posed by generative AI in the creative landscape.