Abstract
This study explores effective digital marketing strategies that can enhance sales conversions in the competitive e-commerce landscape. As technology continues to transform business practices, especially in online retail, companies must adopt strategic marketing approaches to remain competitive. This qualitative research identifies successful strategies through the collection of data using methods such as listening and recording key information. The data was analyzed through processes of data reduction, data display, and conclusion drawing. The results highlight the critical role of digital marketing in driving traffic, engagement, and ultimately, sales conversions for e- commerce platforms. The study emphasizes the combination of various techniques including search engine optimization (SEO), content marketing, social media marketing, paid advertising, user experience (UX) optimization, customer reviews, personalized content, video marketing, incentives, and cart optimization. These strategies, when effectively implemented, can significantly improve the customer journey, enhance user engagement, and drive overall sales performance.