Abstract

The findings of the research revealed the following: 1. The development of learning process local studies model to enhance conservative behavior of local wisdom for undergraduate students consisted of three elements: 1) principles of the learning management model; 2) objectives of the learning management model; 3) learning management process; and 4) conditions for implementing the learning management model, which consisted of principles and responses, social system, and supportive elements. Developed learning management model involved five stages of learning management: 1. Raise Awareness of Local, 2. Gather Culture Local, 3. Plan for Conserving and Searching Thai Local Wisdom, 4. Follow the Set Plan, and 5. Evaluate and Apply. 2. For the effectiveness of the model, it was found that: 2.1) After learning with the model, students showed a higher level of knowledge and understanding of Local Wisdom Education than before learning with model at the .05 level of significance. 2.2) Students evaluation result a high conservative behavior of local wisdom up from the level of perceived value to the level of perceived value. 2.3) Students’ satisfaction toward the model was at higher level most.