John Ziman-- the much-missed-- reminds us that 'no man is an island', and takes us to task for working from an individualistic theoretical base. That 'us' includes nearly all social scientists, and most Anglo-American philosophers too. For sure, it includes cognitive scientists, who theorize people in terms of concepts drawn from cybernetics and/or artificial intelligence. (I'll use the term 'computational concepts' broadly, to cover both types.) Indeed, it's a common complaint that cognitive science is overly individualistic.