Results for ' marketisation'

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  1. The “New Spirit of Academic Capitalism”: Can Scientists Create Generative Critique From Within?Milena Ivanova Kremakova - 2016 - Teorie Vědy / Theory of Science 38 (1):27-51.
    The 21st-century university is a contested site of neoliberal transformation. Its role is moving away from that of a hub of culture, knowledge and critique to that of a provider of skills and employability for the market. The move towards a lean business model in the management of knowledge production is not an isolated phenomenon, but integral to the shifting economic, political and moral landscapes of global capitalism and the knowledge society. The literature discussing the changes in higher education, which (...)
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  2. Marketing as control of human interfaces and its political exploitation.Luciano Floridi - 2019 - Philosophy and Technology 32 (3):379-388.
    In previous works, I defined ourselves as informational organisms, or inforgs for short, who forage for, produce, cultivate, curate, process, and consume information (Floridi 2013). Yet, we may also be understood as interfaces, who inhabit and interact with, an environment also made up of data and computational processes. By describing ourselves in such terms, this paper argues that we can better understand several crucial phenomena that characterise our digital age, including marketing and the “marketisation” of political communication. The article (...)
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    Why read (diffractively)?Jean Du Toit & P. Du Preez - 2022 - South African Journal of Higher Education 36 (1):115-135.
    Academics should produce quality scholarly research. However, the demands of the marketised, neoliberal higher education institution and the increase in the academic’s bureaucratic and administrative tasks do not allow for adequate engagement with the deep work and slow forms of scholarship that are needed to produce cutting-edge and insightful research. Many academics find it challenging to think critically and creatively under such conditions, yet they are unwilling to fill their time with shallow work instead. Thus, they are torn between producing (...)
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