This study explores the Burberry apparel brand’s position and its strategic behaviour seeking new customers in the new market. This exploratory research pays particular attention to business potential and opportunities in an emerging market, Vietnam. To evaluate Burberry’s strategies and the potential, the collaborative network relationships are discussed in details, that is followed by the discussion of the key themes for Burberry to consider in the Vietnamese market, where Burberry has recently begun expanding its businesses. The outcome of the study (...) suggests that the Western luxury brand apparel needs to understand the targeted markets’ systems and consumer behaviour, from there it is inevitable to design strategic plan how to engage the stakeholders in the ubiquitous supply chain relationships. In the end, a conceptual model with network perspectives is proposed: The model will be an analytical framework with key agenda items for the luxury brand which aims to enter the new market, and also the research limitations and further research opportunities are discussed. (shrink)

Abu Mahfuz Al-Karim M’asumi (1913-2009) spent his entire life in the service of Arabic language and literature. He got basic education at his birth place Bihar, after that he travelled to Dhaka, Kolkata and other places seeking knowledge and got modern as well as traditional Islamic knowledge. His great scholarship in Arabic and Islamic literature quite clearly reflects in his writings: books, articles, research papers etc. M’asumi’s voluminous book Buhuth Wa Tanbihat, is the collection of all his writings. The book (...) has been published in Beirut in two volumes in 2001, under the supervision of Dr.Ajmal Ayyub Al-Islahi. The book under discussion deals with Arabic language, Literature, Islamic theology, researches, analysis and commentaries. Satyer Aloksandhani The life and works of Ma’sumi have, of late, emerged as an important subject for research. And, in fact a number of writers and researchers in India and abroad have published articles and research papers on the life and works of this great personality. But so far my knowledge is concerned; no one has done any research work for any degree in India. Hence, this proposed research will be first of its kind. During the next few years all possible attempts will be made to prepare a complete and comprehensive work on Ma’sumi’s life and works. An attempt to undertake a research is required to bring out the contribution of Ma’sumi to Arabic literature. I think it will benefit the researchers in general and the researchers in Arabic language and literature in particular. This research work will also encourage other researchers to do their researches on some other aspect of Abu Mahfuz’s prolific work Buhuth Wa Tanbihat. (shrink)