Results for 'nákupné správanie'

  1. Current Shopping Trends In Slovakia.Jana Mitríková, Martina Marchevská, Irina Kozárová, Maksym Bezpartochnyi, Igor Britchenko & Radostin Vazov - 2021 - Young Science 9 (3):1-18.
    Understanding the buying and shopping behaviour of current and potential consumers is essential in formulating a successful marketing strategy. It is no longer sufficient for companies to merely produce goods or provide services; companies must know who their consumers are, why they buy, when, where and at what price they buy, and what benefits they expect to gain from the purchase. Companies also need to identify how far consumers are willing to travel to make their purchases and whether the size (...)
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