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  1. PROSPECTS OF USING GPT CHAT IN MARKETING.Oleksandr P. Krupskyi, Valeriia Vorobiova & Yuliya Stasiuk - 2023 - Time Description of Economic Reforms 3 (51):89-97.
    Problem statement. Modern marketing requires effective tools to attract and retain customers, as well as improve communication with the audience. In this context, the use of artificial intelligence, in particular, ChatGPT (Generative Pre-trained Transformer), can be a promising innovative solution. However, the conclusions about the potential benefits and limitations of using ChatGPT in marketing are ambiguous, due to the little experience gained in this area. The purpose of the study is to assess the potential of using ChatGPT in marketing strategies, (...)
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  • Role of organisational culture in innovation development of tourism and hospitality enterprises providing.Oleksandr Krupskyi - 2015 - Economic Annals-XXI 155 (11-12):96-99.
    Innovations as a source of competitive advantages for an enterprise are described in the article; the influence of organisational culture and its elements are analysed with regard to finding ways of innovative development. The major problems hindering the implementation of the culture that enables innovations in the hospitality and tourism industry in Ukraine have been identified under own research of 69 hospitality enterprises. It was found out that degree of innovativeness depends on the size of the company, and for certified (...)
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  • Modern Concepts of Financial and Non-Financial Motivation of Service Industries Staff.Tatyana Grynko, Oleksandr P. Krupskyi, Mykola Koshevyi & Olexandr Maximchuk - 2017 - Journal of Advanced Research in Law and Economics 26 (4):1100-1112.
    In modern conditions the questions of personnel management, including motivation, acquire new meaning. Particularly given the problems relevant to the service sector, where at the beginning of the XXI century employing more than 60% of the workforce in developed countries. These circumstances determine the need for a modern concept of material and immaterial motivation of service industries. Such factors determine the need for the development modern concept of material and immaterial motivation of service industries staff. To obtain indicated objective during (...)
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