BackgroundResearchers are working to identify dynamic factors involved in the shift from behavioral initiation to maintenance—factors which may depend on behavioral complexity. We test hypotheses regarding changes in factors involved in behavioral initiation and maintenance and their relationships to behavioral frequency over time, for a simple vs. complex behavior.MethodsData are secondary analyses from a larger RCT, in which young adult women, new to both behaviors, were randomly assigned to take daily calcium or to go for a daily, brisk walk, for (...) 4-weeks. Factors were measured weekly. Multi-level modeling evaluated their change over time. Bivariate correlations and multiple regression determined the relationships between factors and the subsequent-week behavioral frequency.FindingResults were partly in-line with expectations, in that individuals’ intentions and self-efficacy predicted initial behavioral engagement for both behaviors, and habit strength increased for both behaviors, becoming a significant predictor of behavioral frequency in later weeks of the study in some analyses. However, results depended on whether the outcome was self-reported or objectively measured and whether analyses were bivariate or multivariate.DiscussionThe factors theorized to play a role in behavioral maintenance started to develop, but only habit strength predicted behavioral frequency by study-end, for both behaviors. Differences in initiation and maintenance between behaviors of differing complexity may not be as stark as theorized, but longer follow-up times are required to evaluate maintenance factors. (shrink)

This article argues for limiting the definition of the term “veganism” to a minimal one that denotes veganism as the abstention from the consumption of animal-derived products, thereby treating it as a neutral term exclusively describing a pattern of action. As the practice of veganism has become popularized, the promotion of veganism and animal rights has gained mainstream attention, and scholarly research on veganism has proliferated, the term veganism has often come to be used to denote an ethical or political (...) position. We argue that this slippage from treating veganism as a practice to treating it as a belief complicates and confuses both scholarly analysis of, and plain-language conversations about, veganism. We examine the history of the term, its different uses, and motivations individuals may have for arriving at vegan practice to show that there is no coherent basis for treating veganism as anything other than a material practice. We argue that using veganism strictly to describe practice is not only logically appropriate and conducive to more clarity in discussions and research about veganism, but will encourage clearer and more nuanced engagement with the ethics, activism, and everyday practices of vegans in all their variety. (shrink)