Abstract
This chapter defends a view of semantics on which developing a semantic theory closely resembles developing a scale of measurement. The view helps explain how semantics has made so much progress despite deep disagreements about the target of semantic theorizing (e.g., between those who maintain that semantics is characterizing something psychological, and those who maintain that it is characterizing something social), how appeals to set-theoretic abstracta make sense despite Benacerraf-style worries and despite the fact that set-theoretic entities fit badly with standard (e.g., causal) metasemantic views, and why the threat of radical context sensitivity does not undermine the semantic project.