Beginning with an examination of the deep history of making things and thinking about making things made-up in our minds, I argue that the resultant declarative understanding of the procedural knowledge of abstracting theories and building models—the essence(s) of the practice of science—embodied in Conceptual Mathematics is worth learning beginning with high school, along with grammar and calculus. One of the many profound scientific insights introduced—in a manner accessible to total beginners—in Lawvere and Schanuel's Conceptual Mathematics textbook is: the way (...) we ought to think about things varies with the nature of things. In light of the universal yearning for understanding, it may be pedagogically unethical not to teach the eminently learnable Conceptual Mathematics. Summing it all, we need to champion the cause of taking Conceptual Mathematics to classrooms. (shrink)