Straipsnyje aptariama koncepto kaip vientiso geštalto vieneto, objektyvuoto kalboje, rekonstrukcijos ir modeliavimo problema. Remiantis I. Bunino prozoje aptinkamo vandens koncepto analize, parodomos subkoncepto kaip atskiros sudedamosios mentalinio suvokinio dalies panaudojimo galimybės dekonstruojant vientisą prasminį domeną – konceptą. Subkoncepto kaip analizės instrumento panaudojimas kognityvinuose tyrimuose, autorės nuomone, padeda nustatyti santykį tarp žodyje objektyvuotų ir jo determinuojamų atskirų leksemos reikšmių ir atskirų pažinimo struktūrų. Be to, žodyje ir jo reikšmėse implikuotų kognityvinių žinių išskaidymas panaudojant subkonceptą kaip analizės instrumentą padeda rekonstruoti konceptą kaip (...) vientisą mentalinę visumą, dalyvaujančią formuojant kalbos turinio raiškos ir pasaulėvaizdžio specifiką. (shrink)

The article reveals the essence of informational violence in the broad and narrow sense and its substantial aspect. It is shown that the information may be contained in any violence and abuse information may be direct and indirect. There is stated that in today’s society has developed a system of the public and private informational violence. The role of the media and computer network in the implementation of informational violence is highlighted.There are analyzed the main aspects regarding the content of (...) informational violence. First, more important is not the protection of information and protection of information. Internet – open field for the Information violence. A person who begins to perceive the world through the Internet, there is a new world view. In this situation, even changing the traditional idea of sign systems. First, the huge flow of information shifts from its discrete-level path, possible even without any information content. Secondly, the loss of opportunity to check the information to determine where truth and lies. Secondly, information violence in some way intertwined with terror. Previously, the only kind of information weapons were the media. Today a huge role computer information. If terror through mass media could make only state the effect through computer systems became possible for individuals. Third, among the diverse manifestations of the effects of mass communication occupy a special place effects associated with images of violence, especially in television programs. The emotional effect of the written word is much weaker performance than the TV screen. Television in many ways rejects us back into the world of illiteracy. Prized visual effect on the emotions and fears, rather than appeal strict logic sense. The media have become a secular religion, largely replacing general history, national culture, friends as the main force that creates our perception of reality. Fourth, problem actualized manipulation of consciousness. Manipulation is regarded as soft, «progressive» ruling technology to wise rulers control consciousness of its citizens. Manipulation is not only induces a person under this influence, do what others want, it makes them want to do it. One of the main conditions for successful manipulation is the fact that modern humans basically have neither time nor desire to check the authenticity of messages, because media reports form the worldview of a person living in the information age. Fifth, the availability of information resources for the average user often contributes to its euthanasia, drug addiction, rather than activity. A growing portion of time is spent reading and information search, and, consequently, lower part can be given to organized social action. The individual can be satisfied with the high level of awareness, but ignore their isolation from the decisions and actions he identifies knowledge about critical actions against these problems. Sixth, the information content of the violence is largely determined by the shape control for the effects of the media. media – a tool for a particular method of influence and control – political manipulation. Manipulation is performed by introduction into the mass consciousness of myths, using direct manipulation of facts, suppression of unwanted information spread lies and slander and half-truths and sticking labels. In the article the basic properties Information violence: non-forcible ideal character that is not subject to physical laws; nonlinearity, that is disproportionate dependence causes and consequences; cumulative; the possibility of maximum range and speed of distribution; Copy perfect opportunity; blur in time and space; indirect stealth character and influence; virtual nature of others. (shrink)