The article examines the impact of informal methods in the process of political communication. The author offers the following methods of influence: rumors, humor in the political sphere. Information policy field next to the formalized institutional channels of mass communication includes the so-called informal communication. Informal communication we include information that is not controlled from outside the formal structures. However, it should be noted that recent studies indicate informal communication part of its spontaneous, moreover, in a sense, this type of (...) communication can be managed in the «right» direction. Informal communication is an effective tool for influencing the public consciousness and behavior. Despite all the above, it should be noted that the difference between formal and informal communication that unlike the first, the next is not subject to strict control and difficult to predict the consequences of its impact on society. Informal types of political communication have a significant impact on the perception and interpretation of facts. Using them may manipulate mass consciousness. (shrink)

The article is devoted to the problem of social medicine’s understanding from the standpoint of philosophy as the source of ideological paradigm. The depth research in the national scientific and social-humanitarian spheres of knowledge is insufficient. The state-bureaucratic approach is dominated. The purpose of the study is that social medicine is primarily a justification of the world values exclusively with philosophical thinking, because the man is its unique object. Hence, the use of a philosophical methodology, presented with the analysis of (...) authoritative primary sources, the author's intellectual intuition and the synthesis of the obtained results. The basic proposal: you should treat not only the human body, as the world of his mental and spiritual values, for which the state must take a course on the humanization of all spheres of society, starting with the system of primary education. (shrink)