Cross-cultural interviewing can pose challenges for journalists, given potential differences in language, word choice, volume, body posture, and group dynamics. This article explores some of the complexities of cross-cultural interviews with the dual aim of heightening awareness of ethical considerations for journalists who conduct them and of discussing ethical principles that may help in guiding their work. This article attempts to move the discussion of cross-cultural interviews beyond traditional Western ethics. Eastern moral philosophy and ideals of trust and human relations (...) similar to, but predating the work of contemporary Western communitarians are considered. The authors' ethnographic study of MLB's “Nippon Summer”—the influx of Japanese players in 2007—and analysis of articles resulting from press coverage of those players serve as a framework for discussing ethical considerations at play in cross-cultural journalism, when, for example, West writes East. (shrink)