Culture has been at the core of many recent developments in the social sciences, particularly after the so-called ‘linguistic turn’. This has also been seeping into discussions about the relation between culture and politics. The present paper proposes a specific theoretical approach in this respect. It mobilizes Castoriadis’s concept of the ‘imaginary’, as well as those of ‘collective subjectivity’ and ‘social creativity’. It also makes use of the rich case of ‘populism’, more generally, and Peronism, more specifically, so as to (...) make clear its workings in a sociological strategy that unfolds in both the theoretical and the empirically-oriented domains. The paper offers an alternative to Alexander’s and Laclau’s approaches to culture and politics. (shrink)