In this paper, I recommend a creature-level theory of representing. On this theory, a creature represents some entity just in case the creature adapts its behavior to that entity. Adapting is analyzed in terms of establishing new patterns of behavior. The theory of representing as adapting is contrasted with traditional causal and informational theories of mental representation. Moreover, I examine the theory in light of Putnam-Burge style externalism; I show that Putnam-Burge style externalism follows from and is explained by it. (...) I also suggest that the theory of representing as adapting easily accommodates a significant causal-explanatory role for representational content. (shrink)