This research situates new farmers within the counter-urbanization phenomenon, explores their urban–rural migration experiences and examines how they are becoming a part of the rural agricultural landscape. Key characteristics in new farmers’ sense of place constructions are revealed through an ethnographic study conducted in southern Ontario, Canada, during the summer of 2009. Using a sense of place framework comprised of place identity, place attachment, and sense of community, this research details a contemporary concept of place to provide a fresh perspective (...) on new farmers. It uncovers underlying motivations, goals, and values attached to rural agricultural landscapes as well as the “everyday” interactions and challenges experienced by those transitioning into rural farming communities. New farmers are found to draw unevenly from both the physical and social landscape of the urban and rural environments in the creation of a sense of place. This finding raises important questions about the socio-spatial dynamics that underscore the place of food and the local food movement. (shrink)