The apparent dichotomy between qualitative versus quantitative dimensions in science intersects with the domain of several disciplines, as well as different research fields within one and the same discipline. The perception of qualitative as “poor quantitative,” however, is methodologically unsustainable, because there are perfectly rigorous ways to conduct qualitative research. A somehow different question is whether a science of qualities per se is possible: that is, whether a science of appearances can be devised, what its observables are, and its methodological (...) implications. The article deals with this last issue, and especially from the point of view of experimental phenomenology. The weakness of the current approach to perception is discussed, and an alternative view that goes beyond veridicalism is presented. The analysis tackles crucial issues such as color and spatial appearances, the qualitative dimension of perceived depth, and the role of visual meaningful gestalten as information tools for the survival of living beings in the environment. If developed, a science of the qualitative dimensions of appearances may contribute to revising the ecological theory of perception by making its natural semantics more explicit. (shrink)