Does it make sense to say that certain evaluative outlooks and political ideologies are essentially negative or oppositional in structure? Intuitively, it seems so: there is a difference between outlooks and ideologies that are expressive of hatred, resentment, and contempt, on the one hand, and those expressive of more affirmative emotions. But drawing this distinction is more difficult than it seems. It requires that we find a way of maintaining the following claim, which I call Negative Orientation: although you claim (...) to value X, you are more accurately described as disvaluing Y. I argue that we cannot make sense of Negative Orientation at the level of evaluative judgments, for nothing about the etiology, content, or justification of evaluative judgments will support the Negative Orientation claim. But we can make sense of it by attending to the psychology of valuing. Using spiteful hatred as a paradigm case, I explain how certain outlooks and ideologies induce and sustain spiteful hatred in their adherents and thereby render the Negative Orientation claim true. (shrink)