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  1. Exploring Narrative Structure and Hero Enactment in Brand Stories.José Sanders & Kobie van Krieken - 2018 - Frontiers in Psychology 9.
    This study examines how audiovisual brand stories both invite and enable consumers to enact heroic archetypes. Integrating research on the archetypal structure of narratives with research on the event structure of narratives, we distinguish singular plot stories (i.e. stories that show a Hero’s Journey) from embedded plot stories (i.e. stories that not only show but also tell one or more Hero’s Journeys) and develop a conceptual and narratological framework to analyze their structural elements. Application of the framework to 20 brand (...)
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  • Being Conscious of One’s Own Heroism: An Empirical Approach to Analyzing the Leadership Potential of Future CEOs.Jose V. Pestana & Nuria Codina - 2019 - Frontiers in Psychology 9.
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  • Evidence for Cross-Cultural Support for the Underdog: Is the Affiliation Driven by Fairness and Competence Assessments?Nadav Goldschmied, Yair Galily & Kenneth Keith - 2018 - Frontiers in Psychology 9.
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  • The ‘coming-out’ of a hero: The character of Esther in LXX-Esther revisited.Sanrie M. de Beer - 2021 - HTS Theological Studies 77 (4):1-9.
    The account of the hero is often depicted as a narratological journey which, with reference to the ground-breaking work of Campbell, is referred to as the monomyth. The basic outline of all monomyths is an account of how a hero embarks on a journey, meets a major crisis and then returns back home altered in some way. This change does not only benefit the hero but is also to the advantage of the community that he or she hails from. This (...)
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  • The 'coming-out' of a hero: The character of Esther in LXX-Esther revisited.Sanrie M. De Beer - 2021 - HTS Theological Studies 77 (4):1-9.
    The account of the hero is often depicted as a narratological journey which, with reference to the ground-breaking work of Campbell, is referred to as the monomyth. The basic outline of all monomyths is an account of how a hero embarks on a journey, meets a major crisis and then returns back home altered in some way. This change does not only benefit the hero but is also to the advantage of the community that he or she hails from. This (...)
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  • The Metamorphosis of the Hero: Principles, Processes, and Purpose.Scott T. Allison, George R. Goethals, Allyson R. Marrinan, Owen M. Parker, Smaragda P. Spyrou & Madison Stein - 2019 - Frontiers in Psychology 10.
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  • Nostalgia and Heroism: Theoretical Convergence of Memory, Motivation, and Function.Scott T. Allison & Jeffrey D. Green - 2020 - Frontiers in Psychology 11.
    This article seeks to develop theoretical convergences between the science of nostalgia and the science of heroism. We take four approaches in forging a conceptual relationship between these two phenomena. First, we examine the definitions of nostalgia and heroism from scholars, laypeople, and across cultures, noting how the history of defining the two phenomena has shaped current conceptualizations. Second, we demonstrate how nostalgic experiences consist of reminiscences about our own personal heroism and about cultural role models and heroes. A review (...)
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