According to recent news reports, developments in biotechnology promise to transform our bodies and our lives. Stem cell research and cloning research are reported to offer us the prospect of being able to grow `spare' body parts and to replace diseased or damaged tissue, implying that there are no natural limits to life, and that the body-machine may be endlessly repaired, and even replicated. The birth of a cloned sheep, Dolly, announced in February 1997, is seen as a milestone development (...) in this regard, suggesting that it is possible to defy `nature' by `turning back the biological clock'. While the development was heralded by many as pointing to new medical therapies, it also served to fuel widespread fears that the technology would soon be applied to cloning humans. This article explores how the news media `framed' issues on human cloning in the aftermath of the announcement of Dolly and thus may have heightened public concerns about its implications, particularly for `individuality' or `identity'. It draws on articles appearing in Australian newspapers, beginning with the initial stories on Dolly through to May 1999, when it was reported that Dolly had shown signs of premature ageing. The article highlights the role of the media in shaping public debate on biotechnology, particularly with regard to its impacts on the body, self and society. (shrink)