The aim of this paper is to reinforce anti-physicalism by extending the hard problem to a specific kind of intentional states. For reaching this target, I investigate the mental content of the new intentional states of Jackson’s Mary. I proceed in the following way: I start analyzing the knowledge argument, which highlights the hard problem tied to phenomenal consciousness. In a second step, I investigate a powerful physicalist reply to this argument: the phenomenal concept strategy. In a third step, I (...) propose a constitutional account of phenomenal concepts that captures the Mary scenario adequately, but implies anti-physicalist referents. In a last step, I point at the ramifications constitutional phenomenal concepts have on the constitution of Mary’s new intentional states. Therefore, by focusing the attention on phenomenal concepts, the so-called hard problem of consciousness will be carried over to the alleged easy problem of intentional states as well. (shrink)