This article examines how place and place-basedness are essential to understanding the conflict dynamics of natural resource use. Based on a single case study and using an ethnographic approach to examine a place, the paper unearths how place is mobilised in corporate–community relations. This study defines place-basedness as having two relational elements: ecological and social embeddedness. It finds four positions with differing place identifications, meanings, and relationships with the ecological and social place. This article concludes that while ecological embeddedness enhances (...) the ability to resist natural resource use through knowledge attribution and actively mobilising a place, the social embeddedness of some positions constrains local people’s ability to resist. It also identifies attachment to and detachment from place as two aspects of a central mechanism whereby countering positions are mobilised in the hegemonic struggle. The findings contribute to our understanding of place as a constituting part of corporate–community relations and place-basedness both as a resource for and hindrance to resistance. (shrink)