In a mathematical perspective, neighborhood models for modal logic are generalized quantifiers, parametrized to points in the domain of objects/worlds. We explore this analogy further, connecting generalized quantifier theory and modal neighborhood logic. In particular, we find interesting analogies between conservativity for linguistic quantifiers and the locality of modal logic, and between the role of invariances in both fields. Moreover, we present some new completeness results for modal neighborhood logics of linguistically motivated classes of generalized quantifiers, and raise new types (...) of open problem. With the bridges established here, many further analogies might be explored between the two fields to mutual benefit. (shrink)