ONKALO, the world’s first repository for the final disposal of spent nuclear fuel, is being constructed in Eurajoki, Finland. We study how the constructor of this facility portrays it to the local community in order to influence lay understanding of the disposal risk, build trust, and gain public approval for the construction project. The study is based on a framing analysis of the newsletters published by the constructor of the facility in 2000-2014. The results suggest that the nuclear industry has (...) developed increasing understanding of the social and communal aspects of public resistance to nuclear power. To create trust and to increase acceptance locally the industry is socially constructing a nuclear community around the repository. The gap between the nuclear experts and the local residents is narrowed and the repository is portrayed as being a shared project within the local community advancing the common interests of the industry and the residents. This may represent a new trend in pronuclear storytelling. (shrink)