This study analyses journalistic images of the volcanic eruption of La Palma (Canary Islands, Spain) in 2021. We prioritized the perspective of image reception to find out the audience”s feelings and level of satisfaction. We also investigated the application of ethical recommendations and the presence of new trends in journalism in the coverage of this natural disaster. We surveyed a sample of individuals who were asked about their feelings, emotions, and level of satisfaction with the journalistic images of the event. (...) The results reveal that journalism driven by spectacle and emotion prevailed over preventive, constructive and solution-oriented journalism. A noteworthy conclusion highlights the need for the ethical training of journalists and newsroom managers to promote modern, quality journalism. This necessity arises due to the increasing numbers of natural disasters affecting populations. (shrink)