We examine the number of normal measures a successor cardinal can carry, in universes in which the Axiom of Choice is false. When considering successors of singular cardinals, we establish relative consistency results assuming instances of supercompactness, together with the Ultrapower Axiom (introduced by Goldberg in [12]). When considering successors of regular cardinals, we establish relative consistency results only assuming the existence of one measurable cardinal. This allows for equiconsistencies.