(1) An introduction to the principles of conceptual modelling, combinatorial heuristics and epistemological history; (2) the examination of a number of perennial epistemological-methodological schemata: conceptual spaces and blending theory; ars inveniendi and ars demonstrandi; the two modes of analysis and synthesis and their relationship to ars inveniendi; taxonomies and typologies as two fundamental epistemic structures; extended cognition, cognitio symbolica and model-based reasoning; (3) Plato’s notions of conceptual spaces, conceptual blending and hypothetical-analogical models (paradeigmata); (4) Ramon Llull’s concept analysis and combinatoric (...) spaces; (5) Gottfried Leibniz’s development of compositional analysis and synthesis as a general modelling method and a paradigm for ars inveniendi; (6) Fritz Zwicky’s revival of the morphological method of analysis and construction, and its subsequent computerised applications. (shrink)